What is SEO?


SEO is short for “search engine optimization.” Search engine optimization is improving sites to make them appear high in the search results of a search engine. Search engines algorithms determine these rankings.

Since Google is the most popular search engine, we will focus on Google in this blog post. When Google sorts the order of snippets, they present two factors that come into play, on-page, and off-page.

If you didn’t guess it, on-page factors are the elements on your websites like site structure, content, and speed optimization.

Off-page factors aren’t present on your websites, such as links from other websites and social media attention.

Google’s mission is to “organize the world’s information and make it universally accessible and useful.” To help Google achieve its mission, we must be user-focused. Kerpink Digital believes it’s best to create a long-term SEO strategy focused on the users of your website.

Example of what a business owner might do when getting started with SEO.

Katie is an ambitious hairstylist who wants to expand her business and starts a blog website about her work. Doing this, Katie hopes she will establish some internet presence, which she hopes will inspire people to get their hair styled by her and scale her business.


Katie worked hours designing an exquisite website and feels very proud about it. Months go by, and she realizes her elegant website isn’t getting much at all any traffic. Now she is wondering how she can improve her website.

Speaking with a few friends and other business owners familiar with marketing, she gathered options to help her climb Google search engine ranks.

  • Write high-quality blogs and improve internal linking.
  • Join or build a community that will provide her website with helpful links.
  • Improve website speed

She decided to start writing blogs about how styling hair inspires her because her clients have asked her why she became a hairstylist. Katie also wrote a detailed how-to on caring for hair. She put relevant links to her site.

Next, Katie searched for online forums for like-minded hairstylist bloggers, made new friends, and created a community that can help each other out by providing links that make sense and inspire new hairstyles.

Lastly, she reached out to Jill for some help with her website speed to exchange a wash and press. Jill showed her how she could optimize her website speed and drastically decrease the load time of her website.

At first, Katie didn’t see much change in her rankings on Google, but she kept working on her website. She diligently and holistically maintained her posts and pages, and after some time, she noticed a bump in her rankings.

Top Ranking example

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